Read !Book The Short Guide to Sustainable Invest

The vast majority of invested assets (approximately US$150T) do not consider environmental, social or governance (ESG) factors. Socially responsible investing (SRI) emerged to address these challenges, but it remains largely deployed in -negative strategies- such as sector screening, and continues to be a small investment niche, largely due to perceptions about potential underperformance.<br /><br />Sustainable investing is a new, more positive investment construct, described as -an investment discipline that explicitly considers future social and environmental trends in financial decision making, in order to provide the best risk-adjusted and opportunity-directed returns for investors. By anticipating these trends ahead of the market, sustainable investing seeks to identify 'predictable surprises' that can help maximize value over the long term.-<br /><br />This concise guide by one of the sector's leading experts: <br /><br />* Disentangles the terminology around SRI and describes a